Who: There
are people who love going to the beach because of the sand. These people enjoy laying, playing, and interacting
with the sand. These people may be kids
building sand castles, lifeguards, swimmers, surfers, or people who do not see
sand as a problem.
What: Attending
a beach with sand has the unmet need of providing a better way to effectively
remove sand from sticking to the skin or prevent it from sticking in the first
place. However, there are beaches that
do not have sand but instead rocks. This
would create a different need if there is no sand at the beach.
Why: People
who attend the beach daily or very frequently for leisure may not see sand the
issue and problems associated with sand.
Dealing with the sand everyday may by choice because they like it or
have gotten used to it.
Interview #1
In my first interview I spoke to a parent of a child who loves
going to the beach. The mother of this
child told me her seven-year-old son loves playing in the sand and building sand
castles and messing with the sand. I
asked her if her son ever complains of the sand sticking and she said that he
loves it and never complains. My next
question was if sand gets in the car and if it is a problem. She responded that it does but they do not go
to the beach enough for cleaning the car to be a problem.
Interview #2
In my second interview I spoke to a guy in his early twenties
who grew up going to the beach and working as a lifeguard over the summer. He told me that going to the beach so often
has made the factor of sand not an issue for him that needed to be addressed. When going to the beach so often, he told me
that he worried more about applying sun screen and protecting from the sun than
sand sticking to the skin.
Interview #3
In my third interview I spoke to a girl who plays beach
volleyball on a frequent basis. Often at
the beach there are beach volleyball sand courts. In my interview the girl said that whenever she
goes to the beach she often tries to get a workout in by playing beach
volleyball. Also, she said that sand is
a major factor when playing beach volleyball because you may have to dive and
jump into the and to save it from hitting the ground. She said sand is part of the game that does
not bother her.
Interview #4
In my fourth interview I spoke to someone who lives on my floor
who loves the sand at the beach because he grew up in southern California. Growing up in southern California he grew up
going to the beach on a frequent basis.
This has made him never feel like sand is an issue. Being exposed to the beach and the sand from
such a young age make the sand factor something that does not need to be
addressed
Interview #5
In my fourth interview I spoke to a family friend who enjoys
surfing at the beach. In this interview
we discussed the idea that after wiping out sand may get in his bathing suit due
to crashing against the water. I asked
if this was an issue and he said that it’s part of surfing which he
enjoys. He sometimes wishes it didn’t
happen, but overall he would rather do something he loves and deal with the
sand.
Inside the boundary
|
Outside the boundary
|
||
Who is in
|
People who do not like the sand at the beach
|
Who is not
|
People who enjoy the sand at the beach
|
What the need is
|
A better way to prevent or remove sand from sticking to the skin
|
What the need is not
|
Sand is not a bother and may be part of the job such as
lifeguards who work at the beach.
|
Why the need exists
|
Sand is irritating to the skin and can get in cars which is a
hassle to clean
|
Alternative
Explanations
|
Sand may drive kids and volleyball players to want to go play
at the beach.
|
In my interviews, I discovered that people who do not see sand as
an issue are the ones exposed sand on a daily basis or very frequently. For example, someone who grew up attending the
beach very often may not see sand as an issue.
Also, a lifeguard or beach volleyball player may not see sand as an
issue because sand is associated with their job or activity they love
doing. A lifeguard at the beach may have
to help people in the sand and a beach volleyball player may have to dive in
the sand to hit a ball. These interviews
have shown me that although sand may affect some people, there may be people
who do not see sand as an issue.
Hey Max,
ReplyDeleteI was surprised to see how many people that you interviewed did not seem that interested in your anti sand spray. I thought the idea was great and that everyone else would love it. However, some of the interviewees bring up a good point, especially the mother of the child. When a child has gone to the beach since they were so little they probably get accustomed to the sand. I guess your market is smaller than I had originally anticipated.
Your interviews definitely surprised me! I guess sand does sort of just become part of your life if you are from the beach or go to the beach often. Sand does not bother me too much, but there are some days that I just want to go for a long walk on the beach, and not have to shower immediately afterwards, so I would definitely use your product in that type of situation. Your product seems like it would be so popular, but I guess when it comes down to it, not as many people would be enthusiastic about it as previously thought.
ReplyDeleteI was shocked at the fact that those that seemed like prototypical consumers had little interest in your product. I found it interesting that the mother you interviewed understands that her child may get used to the feeling of sand as they get older. Likewise, I found it interesting that most interviewees became accustomed to the feeling of sand. I still believe there is a market for your product in people that go to the beach a handful of times a year.
ReplyDeleteAs a beach lifeguard during the summers in Ft. Lauderdale I can definitely agree with your statement that people who frequent the beach may not be as interested in your product as others. Me and my coworkers don't even notice the sand most workdays and are just too busy complaining about the heat but there are definitely people out there that are dying for a product like yours. The market may be greater towards tourists rather than people who are natives to the beaches but there are different type of people out there so who knows. Anyways I see a lot of potential for this product within the right focus group.
ReplyDelete