25A- What's Next

Existing Market

-I would like to further advance my product idea of a sand repellent spray.  This would include talking to manufacturers to have a better understanding of the product and the sand repellent features.  Additionally, I would like to create an additional product that would be both sand repellent and act as sunscreen. Combining these two features would be very beneficial as it would have multiple purposes.

Interview #1

In my first interview I spoke to a women in her mid 30s while I was in line at Publix.  I explained my idea of a sand repellent spray and she said she was intrigued by the idea.  She told me she does not like the beach but her two children love going. She suggested also selling other sand repellent products but I informed her that things such as sand repellent towels already exist.  I brought up the idea of incorporating sunscreen with the sand repellent spray and she liked the idea very much!

Interview #2

In my second interview I spoke to a man who was sitting next to me at the UF baseball game.  This man was in his late 20s and said he was interested in hearing about my product. He told me that he enjoys going to the beach but his wife is not a fan because of the sand.  The man I talked to was not sure how I could further the product but he said that having it available to purchase in multiple places would be a great idea. I brought up the idea of incorporating sunscreen with the sand repellant spray and he said it may be too difficult to achieve.

Interview #3

In my third interview I spoke with one of my friend’s mothers.  She does not enjoy going to the beach but usually goes with her three children.  As a single mother she wants to make her kids happy although she does not like the beach and the sand.  She said a sand repellant spray would be very useful in preventing sand from sticking and getting in the car.  She said possibly incorporating this with other sand repellent ideas for sand in the car would be a good idea. I brought up the idea of incorporating sunscreen with sand repellent may be a good idea but would not make her want to buy it more than before.

-After conducting these three interviews I believe considering incorporating sunscreen with the sand repellent spray would be a good idea but also maintaining the sand repellant product.  Doing this would allow people to have options with choosing a product. Additionally, having the products available in many places would allow for the product to gain exposure.

These three interviews were helpful because I now have a better understanding of what else consumers want to see.  When developing a product or business it must continue to advance and evolve to stay successful. I found the input from the interviews to be helpful.

New Market

-A new market I would like to explore is selling business to business.  In my existing market I was focusing on a target market of existing customers.  However, extending the market to business to business could also allow for more exposure of the product.  For example, selling this sand repellent spray to companies who sell other sand repellent products may be very useful.

-I think selling this sand repellent product to other businesses to sell it would add value because it would add other sand repellent products to the ones they are already selling.  Companies selling sand repellent products is very popular. Adding this sand repellent spray would be very valuable.

Interview #4

In my fourth interview I went to a store that sells beach products and explained my idea of selling a sand repellent spray.  The manager was interested in the product because she said it fits well with what they sell and would probably be successful.  She said people often come into the store to see if any new products have surfaced. Selling the sand repellent spray would be new and gain attention to people.  Lowering the price to sell to this store would have to be done so the store could also make money.

Interview #5

In my fifth interview I went to walgreens and explained my product to one of the managers working their.  I asked if she thought incorporating sunscreen with the sand repellent spray and it being sold in walgreens would be successful and sell.  The feedback I got was that in the summer many people go to walgreens to buy sunscreen so if it was in the same section of the store people may be interested in purchasing it.

-After my interviews I think there is a potential to sell this sand repellent product to other businesses that sell sand repellent products.  However, I don’t think this should be done right away. I think working on selling to the original market i important before expanding the target market to other places.  

I do not think this market is as attractive as the other market because selling to another business we would not gain as much revenue than selling straight to the consumers.  It could help us gain exposure but the other money made selling directly to the customer could be used on promoting the product.